It is with mixed emotions that I announce Ivalieu will close its proverbial doors on October 20th.
I've heard authors talk about how they must write, not out of duty or as a burden, but because a story is spinning through their mind and they simply have to get it down on paper. That was Ivalieu for me. Years ago, I had this thing that I needed to create, an idea and a brand - with photos and stories that would resonate with women like me (aka regular) - and a specialty product designed to make our lives just a bit better. It was so consuming that the only way to get it out of my thoughts was to bring it into real life. So while raising little kids and working full-time, I designed and launched an apparel product line, created a brand, and started a business.
I made Ivalieu real: a lovely product crafted with care in Portland, Oregon, using quality materials, and constructed with thoughtful details. That makes me immensely proud. That so many ladies enjoy their Ivalieu is so dang thrilling; it's all I wanted. Yet Ivalieu has remained a passion project, not replacing my primary profession, so when I finally admitted to myself that no one was going to add more hours to each day and that busy-ness is not a legit status symbol, I made the tough decision to close up shop and reclaim a bit of my time.
These past 3 years of pettipants have been a hoot. It has been my sincere pleasure to be part of the reshoring movement, organize photo shoots with neighborhood ladies, dream up new prints and styles, and, most of all, hear from satisfied customers about the ways that Ivalieu bring them peace of mind, freedom, ease, and comfort.
Thanks for all the love and support and keep on cartwheeling (oh, and stock up before October 20th : )
P.S. Three cheers for old-fashioned sensibilities made modern!